Riot Games announced yesterday that it had reached a new deal with Amazon Prime Gaming to release new in-game rewards for Prime members across its diverse game portfolio.
The two gaming companies have long collaborated to provide Prime members with in-game content for various Riot titles. Previous collaborations gave members in-game currency like Riot Points along with cosmetics, such as weapon attachments and color adjustments in games like Valorant.
Many of 2023’s promotions include games from the previous partnership, including League of Legends, League of Legends: Wilf Rift, Valorant and Legends of Runeterra. Teamfight Tactics, a League of Legends spinoff released in 2019 on PC and 2020 on mobile, will also have new promotional rewards this year.
Along with the expected in-game currency and cosmetic rewards, this year’s collaboration will continue focusing on Riot’s growing interest in esports.
Amazon Prime Gaming has long sponsored Riot’s immensely popular League of Legends and Valorant Esports branches. This year, Prime will make history by being Teamfight Tactics’ first global esports sponsor. New, free content will accompany these sponsorships, spread across the various esports events planned in 2023.
“Expanding the partnership with Prime Gaming across our games and esports is a win for players around the World, who will continue to enjoy benefits which enhance their fandom,” Riot Games head of strategic alliances and partnership Max Boigon said.
“As we grow our portfolio of games and broader entertainment experiences, we are excited Prime Gaming is continuing along for this journey, sharing our long-term mission of making it better to be a player across the Riot ecosystem.”
In addition to sponsoring Teamfight Tactics, Amazon prime will support other League of Legends events like LEC and LCS and more region-specific esports tournaments like the North American Valorant Champions Tour.
During the League of Legends Mid-Season Invitational and Worlds Championship, Prime members can get exclusive in-game emoticons. Amazon Prime Gaming will also showcase crucial moments during the Valorant Championships, like Flawless plays, Agent Selects and game highlights.
Prime rewards
Riot announced various rewards for Prime members, including non-esports-related ones. Some rewards may already be familiar to older Prime members, while others are new additions.
Prime League of Legends players will receive new rewards this March in the form of a Prime Gaming Capsule, which comprises customary Riot Points, a Champion Permanent, a guaranteed-epic Mystery Skin Permanent, a 30-day EXP boost, four Champion Shards, two Series 1 Eternal Shards, a Mystery Ward Skin and 200 Orange Essence.
The mobile version of League of Legends, Wild Rift, will also offer rewards in March. Prime Members can claim a variety of content monthly for the next year, with gifts ranging from Baubles and Emotes to Skins, Poses and Recalls.
Meanwhile, the rewards for Teamfight Tactics will begin a bit later than the other lineup, with promotional content released in April. Like Wild Rift, Prime members will receive monthly content drops, including Emotes, Icons, Star Shard bundles and Little Legends as rewards.
As one of Riot’s latest intellectual properties, Valorant has taken off quite well, even compared to Riot’s flagship League franchise, seeing tens of millions of players every month. Prime members can use the game’s popularity and zeitgeist by touting new monthly content starting in March, including Gun Buddies, Sprays and Player Cards.
Riot also hasn’t forgotten its popular collectible card game, Legends of Runeterra. Prime members can find new Runeterra goodies, including Epic Cards, Rare Cards and Tier 3 Prismatic Chests.
